As the Senior Manager of Video Development at Nikon Inc., Mr. Storch led the U.S. launch of the company's first cinema camera, Nikon ZR, including product naming, market research, positioning, and go-to-market execution.
The camera successfully entered the market with leading adoption on Amazon as well as positive coverage from media outlets, including American Cinematographer, the industry leading magazine from the American Society of Cinematographers (ASC). The Nikon ZR received a 2025 Camera of the Year Award from the editors at CineD.
