Javier Storch is a senior video executive focused on the intersection of technology, business strategy and content production. He specializes in developing video-centric strategies for global brands and organizations.
As the Senior Manager of Video Development at Nikon Inc., Mr. Storch led the company's market entry into the professional video equipment business. He managed the U.S. region's video business developments, including product marketing, market research, industry partnerships, in-house content creation, and employee training.
Most notably, Mr. Storch oversaw the U.S. launch of the Nikon ZR, the company's first cinema camera, which was received with professional acclaim and market-leading commercial success. He has spoken at the National Association of Broadcasters (NAB), USC Film School, B&H and the Nikon Workshop for Wedding Filmmakers.
Prior to Nikon, Mr. Storch held several roles at the Boston Consulting Group, where he shaped video strategies for Fortune 500 clients across industries from finance to technology, healthcare and consumer products. While at the firm, Mr. Storch led U.S. and international video productions ranging from documentaries to virtual reality.
He started his career producing short documentaries for Voice Media Group and learned the craft by first producing and editing film and television program trailers for on-air broadcasts at Sony Pictures Television.
Mr. Storch holds a degree in Film and Television Production from the USC School of Cinematic Arts.